Branding With Strategic Stars

Just read Harvard Business Review on Marketing and get an unique idea about branding[1]. The writers called it as strategic stars, and there are 3 components on this strategic star: vision, culture, and image. These 3 components are needed for a strong company brand. It is easier said than done, but fortunately the writer is telling us the guidelines to investigate the problem in our strategic stars, which is enlisted in figure 1.


Figure 1. Maintain the strategic stars [1]

Well this is a simple idea that can be applied for branding in our country, Indonesia. Simple and unique. Maintain strategic stars, and use “Flaunt Your Country of Origin” strategy (on my previous post) and it will be great =)

[1] Hatch, Mary Jo and Majken Schiltz. Are the Strategic Stars Aligned for Your Corporate Brand?. Harvard Business Review.

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