Social Consulting Toolkit – YSEALI PFP Fall 2015 Experience in Deloitte

            I’ll open my writing with some common questions for NGO practitioner. Is this a good business idea? How I grow my organization? How can we work more efficiently? How to secure sustainable resource? These are common questions that NGO practitioner has. But, people who’re good on answering the questions, mostly situated in management positions and not within reach to help those NGO practitioners. That’s what I realize back then when I was working in management consultancy, and hence decide to lend my expertise to some of NGO and startup practitioner friends to support their strategy and management decisions to help them grow and create more impact to society.

            And that’s the background of why I apply for YSEALI Fall 2015 Professional Fellowship Program, under economic empowerment cohort where I have a chance to learn about social consulting in Deloitte. Have been advising several organizations, and currently act as active chairman and advisor of Forum for Indonesia, I want to create more impact to Indonesia by built a team of social consultants / advisors to leverage more impacts to society. And to lead a team, I need to have strong fundamental of the subject. Understand well, teach, and leverage it with the team to create bigger impacts through the hands of more people which were the core future looking objective that I would like to achieve from my fellowship.

Me in Deloitte

            After month full of discussions with ~70 experts in the field, at the end fellowship we come up with tailored framework to support NGO. We call this framework as social space framework as the capability is to help NGO practitioner to tackle their issue on each sections that we define as spaces. Start from idea, growth, and streamline space. For more information, kindly refer to figure 1.


Figure 1: Social space framework

Social Space Framework

            The journey has been worthwhile, the product has been well made, and now it’s time to leverage this learning into impact. A good friend in Deloitte pose this question “If what you’re passionate on is strategy consulting and advisory, how big is the impact you could do if you do it alone?” and that’s make sense. Framework is just the first step on the whole impact proposition. The important next step is on how the framework could be leveraged to gather and enable more NGO pro bono consultants. I might have the capability because of the social enterprise related pro bono work that I’ve done, but the real impact would be realized if we able to gather and enable more creative minds to create bigger impact. To borrow Deloitte tagline, it is time to make impact that matters! Thanks a lot Deloitte, US State Department, and American Councils, for the opportunity of attending YSEALI PFP program. It’s surely something that leaps my perspective by miles!

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5C & 4P – Basic Case Study Framework

Introduction

As it is another new recruitment period for some top tier consulting company in Indonesia, people constantly ask me about how to approach case studies problem. They always unconvinced when I introduce my secret technique (5C&4P) as it seems very simple. But, as the discussion goes, I always delighted at time I saw they start running after got acquainted with this method.

 

3C (Product Mix)

3C (Product Mix) is a concept developed by Kenichi Ohmae, a former partner of McKinsey & Company consulting firm. 3C view the problem from the view point of the company, customer, and competitor. This framework is useful to build a strong foundation on our problem. At least we know what’s the general condition of the company, how the customer react lately, and what’s our position regarding our competitor. For you guys who interested on 3C concept, you can read it further from “further reading” section below.

 

4P (Marketing Mix)

4P (Marketing Mix) is a concept developed by Neil Borden and simplified by E. Jerome McCarthy. 4P view problem from the view point of Product, Pricing, Place, and Promotion. This framework is useful to attack the problem tied with selling when the foundation (covered by 3C) is clear. For you guys who interested on 4P concept, you can read it further from “further reading” section below.

 

5C

While 3C is good to cover the basic information needed, 4P is not strong enough to cover general problem likely to be asked. This is the time when 5C (as it is my secret technique) play the role. 5C is an extended version of 3C (which is rarely used, let alone be known). 5C is composed of company, customer, competitor, Collaborator, and Context. 5C strengthen the power of 3C, and together with 4P, they can deliver great result on your case problem. For you guys who interested on 5C concept, you can read it further on “Situation analysis” from “further reading” section below.

 

Conclusion

It is very hard to nail the case without a good framework, yet we can’t nail the case by framework only. It is the balance that’s important. 5C-4P is a good start to improvise and tweak your own method along the way.

 

Further Study

3C’s Model. Wikipedia. http://en.wikipedia.org/wiki/3C%27s_Model

Marketing mix. Wikipedia. http://en.wikipedia.org/wiki/Marketing_mix

Kenichi Ohmae. Wikipedia. http://en.wikipedia.org/wiki/Kenichi_Ohmae

Situation Analysis. Net MBA. http://www.netmba.com/marketing/situation/